Clean ingredients are everything. But that’s only the beginning.
It is not enough to simply be a clean, cruelty-free brand.
We believe ingredients should be scientifically-proven effective, formulas should be completely revolutionary in design, and companies should genuinely care about the results of every single client.
It’s so much more than just using natural ingredients - it’s about using the most effective natural ingredients in their most effective forms with their most effective ingredient pairings.
Imagine no longer requiring an entire shelf of heavy skincare products with an excess of ingredients, but rather a few products (serums and moisturizers each composed of no more than TEN high-grade, effective ingredients). Unbelievably light-weight and calming in texture, yet diligently working far past just a dermal level to a regenerative, cellular-level; stimulating the production of Collagen, Elastin, and Hyaluronic Acid from within by 350% (along with an endless list of benefits). Now imagine the brand behind these products being eco-friendly, carbon-neutral, dermatologist + ophthalmologist approved, creating personalized orders, and catering to all skin types and skin concerns.
Say your goodbyes to the fluff and fillers, harmful toxins, wasteful packaging, and even the harmless plant-based skincare that just can't seem to check all of the boxes performance-wise.
Welcome to basedSKIN.
basedSKIN. is a cruelty-free skincare line that takes a smarter approach to clean skincare. We value high-quality ingredients, personalized service, and conservation/sustainability. Rather than just performing topically, our formulas work on a deeper, cellular-level to heal skin from the inside out. Our products also tend to last longer than most other skincare products due to our potent ingredients and the small amount required per application. Hence - a little bit goes a very long way. As effective as our ingredients are, all products are gentle, lightweight, and safe for sensitive skin.
Our serums promote 6 skin rebuilding skin essentials by up to 350%; including three different types of collagen, two types of proteins, and Hyaluronic Acid from WITHIN. Our cleansers, serums, and moisturizers work together harmoniously to adequately hydrate and balance the skin’s pH, reinforce your skin’s moisture barrier, heal and clear acne, treat and prevent eczema and dermatitis, reduce wrinkles, increase skin’s firmness and elasticity, fade scars and hyperpigmentation, reverse UV damage, and protect skin against free radicals and environmental damage.
100% VEGAN • 100% CARBON-NEUTRAL SHIPPING • RECYCLABLE/REUSABLE PACKAGING • MADE, SOURCED, & TESTED IN THE USA • BLACK/MULTI-ETHNIC WOMAN OWNED • INDEPENDENTLY OWNED • PERSONALIZED-SERVICE
Vegan & Non-GMO.
Free of fragrance, dyes, parabens, phthalates, sulfates, & all harmful chemicals and preservatives. By using active ingredients and avoiding the use of harsh preservatives/fillers — our products are concentrated and effective.
Fresh, Active Ingredients Only.
We take pride in custom curating our original formulas fresh in-house and refusing to let products sit on a warehouse shelf. This in combination with thorough scientific-studies of our formula ingredients guarantees products lasting 6 — 12 months from postmarked date without the use of any harmful preservatives.
For All Skin Types.
Products work with dry, oily, combination, acne-prone, sensitive, & mature skin while targeting a number of skin conditions. Ingredients are dermatologist tested. Cleansers are also ophthalmologist tested and safe for contact-wearers. We carefully hand-picked ingredients and conducted in-depth clinical trials in order to gauge actual product opinions and results — from new skincare users, to skincare lovers/enthusiasts, to professional estheticians of all ages!
Eco-Friendly, Sustainable, & Carbon-Neutral.
We do not individually box our products and instead design all packaging for re-use. Product packaging is reusable + recyclable and shipping/packaging is made from recycled materials. Additionally, we ship all products using the first-ever 100% carbon-neutral shipping company in the USA (Sendle).
Customized Experience.
We are proud to offer a special, personalized experience to all. We are happy to work closely with potential clients free of cost by helping match you with the ideal products for your particular skin type and concerns. Due to our customized service, basedSKIN. is becoming known in the modeling community of Los Angeles for catering to our clients and preparing them for their photoshoots and major productions/projects.
We want to change the way you view and experience skincare. Plant-based skincare products don’t have to be boring. Organics make us gorgeous, so why not show off that beauty? When you look into the mirror after transforming your skin, we aim to make you feel just as confident while fresh-faced as you may with makeup. When applying your makeup, we aim to provide you with a smoother application and flawless finish due to prepping and priming with our skincare. We showcase our models both without AND with makeup to mirror real-life depictions of our product results in multiple scenarios.
Bored with brand websites filled with multiple angles of product packaging, I wanted to see my products come to life! I believe in showcasing our products through physical results and photographs of actual people. Why look at the product packaging over and over again when you can look at actual results? I like to present versatile ways of showcasing our products that don’t mimic the typical skincare brand presentation.
Skincare is vastly personal. You wake up and go to sleep to it. For that very reason; I wanted a personalized skincare line that showcases a variety of ethnicities—as well as each gender, skin type, & skin concern. We make sure to respond to our clients and target their particular skincare goals. We connect through just about every format of social media while welcoming those interested to benefit as brand influencer. I want every single client to feel special and included: this is OUR brand!
We are a small, local business that ships our products nationwide. Products—as well as product packaging is created and sourced in the United States of America. Ingredients are sourced from Rancho Cucamonga, California and product testing is done in Fairfield, New Jersey. Our packaging is shipped from Ontario, California while our label printing is sourced from Colorado. It all comes together to create a finalized product curated custom for every single order in Los Angeles, California.
Malibu, California 90265 USA
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WE SHIP ALL ORDERS WITH 100% CARBON-NEUTRAL DELIVERY.
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